Picade 10-inch display - screen issue (upside down/mirrored)

Hey!

I bought a 8-inch display PICADE a month ago. Everything was working fine and and I decided to upgrade to the 10-inch display (Upgrade Kit).
Just built the new screen. It is booting and playing fine except the fact that the screen is upside down…

I have tried to modify the config.txt with the line:
display_hdmi_rotate=0x10000
display_rotate=0x10000
display_rotate=0x10002
display_rotate=2
None of them is fixing the problem…
Capture

Just for info here is my config:
Raspberry pi 4
Retropie
Plasma buttons
CanaKit 3.5A Raspberry Pi 4 Power Supply (USB-C)
Roms on USB key
As it was written on the manual, I kept the Keypad from 8-inch display (“The keypad and keypad ribbon cable are interchangeable, so you can use your existing 8” screen keypad and cable, if you wish")

Any help will be more than welcome!

Cheers
Rico

Adding photos: