RGB Encoder i2c bus empty?

I’m trying to get my RGB Rotary Encoder working but I don’t see any data changing on the i2c bus when I change the knob.

It shows up properly (address 0x0f):

pi@magicmirror:~/debug $ i2cdetect -y 1
     0  1  2  3  4  5  6  7  8  9  a  b  c  d  e  f
00:                         -- -- -- -- -- -- -- 0f 
10: -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 
20: -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 
30: -- -- -- -- -- -- -- -- -- -- -- -- -- 3d -- -- 
40: -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 
50: -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 
60: -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 
70: -- -- -- -- -- -- -- --                         

But when I try reading from it:

pi@magicmirror:~/debug $ i2cdump -y 1 0x0f
No size specified (using byte-data access)
     0  1  2  3  4  5  6  7  8  9  a  b  c  d  e  f    0123456789abcdef
00: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
10: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
20: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
30: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
40: 85 a7 c2 19 62 11 00 10 02 00 00 00 00 00 00 00    ????b?.??.......
50: e3 00 00 00 00 00 30 30 00 00 00 01 00 00 00 01    ?.....00...?...?
60: 01 00 00 b4 00 00 00 00 80 00 07 01 01 00 79 c0    ?..?....?.???.y?
70: 00 fb 00 bf 00 80 00 00 00 00 00 00 00 f8 09 00    .?.?.?.......??.
80: 45 1e 00 00 00 00 00 00 00 00 00 00 00 00 00 00    E?..............
90: 8c 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ?...............
a0: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
b0: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
c0: 00 00 00 04 00 00 00 00 00 00 00 00 00 00 00 00    ...?............
d0: 78 79 7a 7b 7c 7d 7e 7f 80 81 82 83 84 85 86 87    xyz{|}~?????????
e0: 88 89 8a 8b 8c 8d 8e 8f 90 91 92 93 94 95 96 97    ????????????????
f0: 00 00 00 00 00 00 00 00 00 00 6a e2 03 00 00 00    ..........j??...

Then turning the knob:

pi@magicmirror:~/debug $ i2cdump -y 1 0x0f
No size specified (using byte-data access)
     0  1  2  3  4  5  6  7  8  9  a  b  c  d  e  f    0123456789abcdef
00: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
10: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
20: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
30: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
40: 85 a7 c2 19 62 11 00 10 02 00 00 00 00 00 00 00    ????b?.??.......
50: e3 00 00 00 00 00 30 30 00 00 00 01 00 00 00 01    ?.....00...?...?
60: 01 00 00 b4 00 00 00 00 80 00 07 01 01 00 79 c0    ?..?....?.???.y?
70: 00 fb 00 bf 00 80 00 00 00 00 00 00 00 f8 09 00    .?.?.?.......??.
80: 45 1e 00 00 00 00 00 00 00 00 00 00 00 00 00 00    E?..............
90: 8c 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ?...............
a0: 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ................
b0: 06 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00    ?...............
c0: 00 00 00 04 00 00 00 00 00 00 00 00 00 00 00 00    ...?............
d0: 78 79 7a 7b 7c 7d 7e 7f 80 81 82 83 84 85 86 87    xyz{|}~?????????
e0: 88 89 8a 8b 8c 8d 8e 8f 90 91 92 93 94 95 96 97    ????????????????
f0: 00 00 00 00 00 00 00 00 00 00 6a e2 03 00 00 00    ..........j??...

The only change is at b0 (0006) but that seems to change with every read regardless if the knob is turning or not.