I had mixed feelings about the box, but on second thoughts maybe I’m just not the ideal target for it.
Not sure how you arrived at £46, when I’ve tried to put together equivalent kit it usually just about hits £60. That said, when you take into account the kit, the MagPi, the lovely pin and the stickers it would come to £60. Looking at the past boxes though they don’t reliably come with extras (aside from the badge) and for someone who is already in the hobby extra USB cables or HDMI cables might not seem that great. The bits-only value is OK at £60, at the post-subscription price I’m not sure it really makes sense unless you’re buying basic components like LEDs from Adafruit/Pimoroni who, to be honest, can put a bit of a premium on those.
That said, when you look at their marketing it’s mostly aimed at newbies who maybe don’t have any parts yet and don’t know how to use them. For these people it’s a beautifully presented box with everything needed to get started and a bespoke tutorial and some extra goodies. It’d make a great gift for someone new to electronics and programming, but for someone who already has a collection of bits and an idea of what they’re doing? Maybe not. The only things in the box which I didn’t already have were the Joy Bonnet and one of the stickers, so I’ve essentially paid £66 for those, but that’s the major problem with “mystery boxes”. It’s nice to see beautifully designed inserts and a sleek box in a world of electrostatic bags, and from looking at the past boxes I knew this wasn’t going to be some sort of value bundle, but now that I’ve tried it once I might pass in future.
It’s unfortunate that the Digikey discount code is for an item which has to ship from the USA, so any discount is really wiped out by import fees. The US plug also isn’t great for UK/EU customers.
Like I said it’s a lovely item and great for a newbie, but if you already have any of the bits (even basic stuff like HDMI cablea or microSD cards) the value starts to look more dubious, but if Adafruit want it to be a complete project box there’s not a lot you can do about that.